The politics of wood: activism, reputation and the SCA case

For most of the 20th century, the central conflict in forestry was biological: growth versus harvest, regeneration versus depletion. In the 21st, it has become reputational. The decisive battles are no longer fought in remote stands of spruce or pine, but in corporate boardrooms, media cycles and regulatory drafting rooms. Few recent episodes illustrate this shift more clearly than the controversy surrounding SCA, one of Europe’s largest private forest owners. From forest floor to fashion week The immediate trigger was not a court ruling, nor a failed certification audit. It was pressure applied during Copenhagen Fashion ...