Stora Enso’s CEO: High wood prices require efficiency and high-value products

Stora Enso's CEO Hans Sohlström states that Finnish wood prices are at record highs and among the highest in the world, but are determined by the market economy. “In this operating environment, we have to cope and not complain,” says Sohlström. He lists the recipe for success: you need to produce the most highly processed, i.e. the most expensive, product possible, and in the most efficient integrated systems possible, where cardboard, pulp and mechanical forest industry work together. “It is a way to generate the highest possible added value for expensive wood.” Sohlström highlights ...